About

“OK” Isn’t Enough

We’re a company of WordPress developers who can’t quite find what they need, and are determined to do better. Our aim is to build WordPress products that don’t have drawbacks, in an ecosystem where too many products get something wrong. We want to always do the right thing.

Our Values

Honesty & Transparency

We think some things are simple, like how transparent to be with customers. Our goal is to share exactly what we are doing, and why, so you’re confident in the solutions we provide. We also believe in 100% integrity, so no dishonest feature comparisons, shady upselling, bloat, or misleading behaviour.

Obsessive Focus on Quality

Our goal, and the goal of our products, is “always try to do the right thing”. This means no features that don’t really help; instead we provide just what you need, and in the best way possible. We go to lengths to make sure our code is well-tested, secure, and fast.

Make Things Better

Too often an opportunity to improve the state-of-the-art goes ignored, too often something that would benefit the larger community is not done. We think these opportunities should usually be taken.